Friday, April 29, 2011

INSIGHTS :: KILL THE MACHINE

 

INSIGHT CREATES AND OPENS ITS FIRST LA BASED CONCEPT STORE

"Venice Beach California - home of the nomadic and the eclectic; a cultural plethora of skaters, surfers and dreamers alike...
And then there's us, a motley crew of creativity and chaos, ready to fuse into the madness and mayhem of Venice Beach with the opening of Insight's first US-based Concept space.
Opening April 26th 2011, Insight's Concept Space is situated on Windward Circle, a stroll away from the Venice Beach Skate Park, the breakwater and the iconic Abbot Kinney.
Concept by Insight's Creative Director, Steve Gorrow, and design build brought to life by Peter Wilday, the space provides a platform to showcase the brand in its entirety and better still, raises the curtains to wandering eyes, giving consumers a glimpse into the creative vibrancy that defines the very essence of the Insight brand.
An explosion of poetry, noise and art, the space provides a strong voice for the Insight Garage Artist Program, scheduling regular installations and live performances in the space's unique custom-built gallery." - Insights Newsletter

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