Brand Whores

We all know that Gen Y is the most cynical generation on earth when it comes to marketing and advertising. They hate being 'sold' to and expect so much more from a brand than just the product.  This cynicism has spawned an amusing trend  where 'hip' young things - are being dubbed as 'Brand Whores'  - are appropriating corporate logos and turning them into ironic fashion symbols. From McDonalds to KFC, Brand Whores are making fun at brands and our rampant consumerist culture.  I'm sure that these brands don't mind - anything to get their name out there.